Zeroing in on your target audience will drive results

Jeff Chaffin Uncategorized

A common fear for business owners is that if they define their target too narrowly, then they will lose business.  This is a common and (potentially) fatal assumption.  As a result many business owners will continue to invest in new product or service development with the hope of becoming a “one stop shop” for their clients.  Effectively promoting all of …

Gen X & Millennials: Will you go for it?

Jeff Chaffin Uncategorized

  Most of us are familiar with the ongoing impact that the Baby Boomer generation has had on every phase of our lives and, specific to this writing, the economic effect.  According to a recent article by Axial, a company who assists entrepreneurs in succeeding, “66% of all businesses with employees…are owned by baby boomers.”  In addition, several experts have …

Improve Employee Engagement With Open Book Management

Jeff Chaffin Uncategorized

Imagine watching a baseball game where runs, outs and the current inning were not displayed and shared with you, the viewer.  Now imagine being a player in that same game.  Who’s winning?  Who is the next batter?  What’s the score? Similarly in business, leaders expect employees to perform at their best when they don’t know the score and, often, what …