Critical Mistake #1 – You Don’t Have a Clear Vision for your Company

Jeff Chaffin Uncategorized

Your vision statement is an explanation of why the company exists and what its purpose is.  It states the company’s long-term objectives and the overall governance and tone of the company.  Think of it as a combination of a “Who we are,”  “Why we’re here” and a “Where we’re going” statement.  A vision statement is “future oriented.”  It is your …