Zeroing in on your target audience will drive results

Jeff Chaffin Uncategorized

A common fear for business owners is that if they define their target too narrowly, then they will lose business.  This is a common and (potentially) fatal assumption.  As a result many business owners will continue to invest in new product or service development with the hope of becoming a “one stop shop” for their clients.  Effectively promoting all of …

What’s my ROI in Marketing?

Jeff Chaffin Uncategorized

What is marketing? According to the American Marketing Association marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Very concise, powerful and full of possibility. Corporations today have a seemingly endless number of avenues to position and market their products and services. …