What’s my ROI in Marketing?

Jeff Chaffin Uncategorized

What is marketing? According to the American Marketing Association marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Very concise, powerful and full of possibility. Corporations today have a seemingly endless number of avenues to position and market their products and services. …